PINTEREST AD CAMPAIGN “YOU TOTALLY GOT THIS”

The EneFlow experience “You Totally Got This!” is unlike any other personal development collection. Its core focus is not on material manifestations, but on emotional transformation—helping you swiftly let go of what no longer serves you and reconnect with what makes you genuinely happy. Designed specifically with the Creative Seeker in mind, this experience guides you through breathwork, meditation, and journaling to create immediate emotional clarity, creative freedom, and empowered confidence.

The USP of “You Totally Got This!” is its immediate emotional impact. Unlike traditional personal growth offerings that often emphasize structured goals and long-term planning, this experience provides a swift, profound emotional reset—without pressure, judgment, or performance anxiety. It’s creatively designed not for measuring progress, but for instant emotional clarity, creative expression, and self-renewal. By blending breathwork, visualization meditation, and reflective journaling into a compact but powerful package, it offers users the practical tools needed to experience meaningful inner shifts quickly.

The Archetype “Creative Seeker” is uniquely drawn to experiences that resonate deeply on an emotional and intuitive level. They often grapple with internal pressures, self-doubt, and the uncertainty that accompanies creative endeavors or significant life changes. “You Totally Got This” appeals to them because it:

  • Validates Emotional Experience: It’s about emotional transformation, not external metrics, aligning with the Creative Seeker’s need for authentic self-expression over superficial measures of success.
  • Encourages Creative Exploration: Through journaling, it allows Creative Seekers to explore their feelings without structure or limitations, which resonates with their natural desire for creative freedom and exploration.
  • Provides Holistic, Instant Relief: By integrating breathwork and meditation, it addresses not only their emotional needs but also their energetic and physical states, making it appealing to those who value holistic personal growth.

When engaging with “You Totally Got This!”, the Creative Seeker gains:

  • Immediate Emotional Relief: Quickly identifies and lets go of emotional burdens, replacing them with clarity and renewed energy.
  • Creative Freedom: Experiences a judgment-free space, empowering them to explore their creativity and emotions deeply and authentically.
  • Empowerment & Confidence: Gains the emotional confidence to move through transitions with ease, fostering resilience, self-awareness, and self-compassion.
  • Self-Aligned Growth: Experiences personal development that prioritizes internal fulfillment over external validation, aligning perfectly with their personal values and creative journey.

Campaign Duration:

  • Start Date: June 6, 2025, End Date: October 31, 2025

  • Opt into Performance+ for your campaign. Focus on minimal yet precise targeting criteria, allowing Pinterest’s AI to optimize your ad performance, therefore, there is no need to allocate budget to the individual ad formats, but we shall start with 12 creatives. 

Campaign Goals:

  • Primary Goal: Drive conversions for the EneFlow experience “You Totally Got This!”, priced at $135
  • Secondary Goal: Use the visibility generated by the campaign to boost awareness and subscription to the “EneRise” free membership.

Target Audience (Age Group):

  • 18-24: Young adults exploring identity, career paths, and personal growth.
  • 25-34: Millennials who are navigating life transitions, seeking self-improvement, and driven by personal development.
  • Both groups are typically more inclined toward personal growth, self-discovery, and digital experiences. Also, gender-neutral targeting should be considered, with a slight emphasis on female-identifying users, who tend to engage more with personal development and lifestyle content.

Location #1: United States (separate campaign)

  • New York City, NY
  • Los Angeles, CA
  • Chicago, IL
  • Austin, TX
  • San Francisco, CA

Location #2: United Kingdom (separate campaign)

  • London
  • Manchester
  • Birmingham
  • Edinburgh
  • Brighton

Interests & Keywords:

  • Personal growth
  • Personal development
  • Self motivation
  • Self development
  • Self improvement
  • Wellbeing
  • Wellness
  • Creative
  • Creativity
  • Life goals
  • Mental health
  • Mental health matters
  • Be kind to your mind
  • Mental health check in
  • Emotional awareness
  • Self awareness
  • Self care
  • Self care tips
  • Emotional wellbeing
  • Emotional growth
  • Growth mindset
  • Meditation
  • Grounding meditation
  • Healing space
  • Energy healing
  • Heartbreak
  • Breakup
  • Moving on
  • Self reflection
  • Breathwork
  • Mindfulness practices
  • Overcoming burnout
  • Inner strength
  • Life transitions
  • New beginnings
  • Fresh start
  • Dream life
  • Future life
  • Journal prompts
  • Journaling
  • Creative confidence
  • Inner peace
  • Finding clarity
  • Letting go
  • Authenticity
  • Self-discovery
  • Emotional reset
  • Confidence building
  • Mindful living
  • Emotional resilience
  • Emotional reset
  • Breathwork
  • Guided journaling
  • Mental clarity
  • Mindfulness
  • Emotional freedom
  • Creative self expression
  • Affirmations
  • Emotional wellness
  • Mind-Body connection

Budget Allocation Phase 1: Initial Push (First 2 Weeks)

  • Daily Spend: 50 Euro per day
  • Total for Phase 1 (14 days): 700 Euro
  • To build initial awareness, gather data, and test different creatives, keywords, and targeting options to identify the best-performing ads.

Budget Allocation Phase 2: Optimization (Weeks 3-6)

  • Daily Spend: increase by 20% (64,50)
  • Total for Phase 2 (28 days): 1806 Euro
  • Focus: To use insights from Phase 1 to refine targeting, pause underperforming ads, and allocate budget to top-performing ads.

Budget Allocation Phase 3: Retargeting and Final Push (Weeks 7-10)

  • Daily Spend: to be discussed
  • Total for Phase 3 (28 days): to be discussed
  • Focus: To focus on retargeting users who engaged with our ads but didn’t convert, especially those who visited the landing page or saved a pin.
Shine Your Truth Boldly

Standard Pin Ad #1 – Mirror Selfie (Woman with camera, cozy room)

  • Title: Find Your Creative Confidence Again — Right Where You Are

  • Description: Our audio-guided reset “You Totally Got This” helps you quiet self-doubt, reconnect with your inner voice, and show up confidently for your next creative chapter. Perfect for those moments when you know the spark is still in you — you just need a safe space to feel it again and act from that truth. No pressure, no performing. Just you, your breath, and your next bold step.

  • Pinterest text (under image): Feeling stuck in self-doubt? This audio guide reawakens your creative fire. Start now.

  • Link: https://weareene.com/flow-you-totally-got-this/

  • Keywords: creative confidence, emotional reset, audio guide, self-trust, creative seeker, inner strength, reflect and act, personal growth, safe space, next chapter, quiet self-doubt, show up for yourself, clarity through stillness

Shine Your Truth Boldly

Standard Pin Ad #2 – Balcony & Tea (Short-haired woman sipping tea on balcony)

  • Title: Let Go, Get Clear, and Create the Life That Actually Feels Right to You

  • Description: Our guided audio journey “You Totally Got This” helps you name the emotions holding you back and release what no longer serves your next chapter. Through breath, meditation, and journaling, it reconnects you with your inner clarity and vision. This is your reset to move forward — lighter, clearer, and fully aligned with who you want to become.

  • Pinterest text (under image): Clear what’s holding you back. Create from clarity. This audio reset starts with one breath.

  • Link: https://weareene.com/flow-you-totally-got-this/

  • Keywords: emotional clarity, release what no longer serves, let go, audio journaling, creative seeker, clarity and empowerment, emotional reset, next chapter, self-discovery, start fresh, guided reflection, journaling for healing

    Shine Your Truth Boldly

    Standard Pin Ad #3 – Portrait (Young woman looking directly into camera, natural backdrop)

    • Title: Release Expectations. Reclaim Your Voice. Create the Life That Aligns With You.

    • Description: Our powerful audio guide “You Totally Got This” helps you tune out societal pressure and reconnect with your authentic voice. It creates space for your truth, your needs, your next chapter. You’re not here to fit a mold — you’re here to feel free and fully yourself. When you let go of expectations, you make space for aligned connection and deeper self-expression.

    • Pinterest text (under image): You weren’t meant to be small. Reclaim your voice with this guided audio reset.

    • Link: https://weareene.com/flow-you-totally-got-this/

    • Keywords: self-expression, reclaim your voice, inner truth, aligned living, authentic connection, let go of expectations, personal transformation, guided reflection, emotional reset, audio guide for growth, creative seeker, live freely

    Shine Your Truth Boldly

    Standard Pin Ad #4 – Pink Sky Smile (Young woman under sunset sky)

    • Title: Choose Yourself. Let Go of the Rules. Create a Life You Can Actually Feel.

    • Description: Our 3-part guided audio experience “You Totally Got This” helps you shed the noise, reconnect with your true vision, and boldly embrace the life you want — on your terms. It’s for the moment you decide to stop performing and start living as the most unapologetic version of yourself. The dream life you see is possible. You just have to choose it.

    • Pinterest text (under image): This 3-part audio unlocks the life you actually want. Say yes to your real vision.

    • Link: https://weareene.com/flow-you-totally-got-this/

    • Keywords: personal liberation, creative freedom, dream life, self-authorship, guided reflection, audio meditation, breakthrough moments, live on your terms, clarity and courage, vision building, emotional reset, inner power, own your truth

      Shine Your Truth Boldly

      Standard Pin Ad #5 – Laughing Couple (Close-up of joyful connection)

      • Title: Your Next Chapter Begins With Real Connection — To Yourself and to Others

      • Description: Our emotional reset experience “You Totally Got This” helps you reconnect with what truly matters: feeling grounded, feeling safe, feeling like yourself. Through breath, meditation, and journaling, you remember that healing isn’t always a solo act — and connection starts within. When you clear space inside, the right people feel closer too.

      • Pinterest text (under image): Healing isn’t a solo path. Feel grounded, safe, and seen again—starting within

      • Link: https://weareene.com/flow-you-totally-got-this/

      • Keywords: connection and grounding, emotional reset, guided audio, come back to yourself, inner peace, feel safe, meaningful relationships, audio experience, reset journey, creative seeker, emotional clarity, breathwork, present moment

      Shine Your Truth Boldly

      Standard Pin Ad #6 – Girls Cry (Woman with tear-streaked makeup)

      • Title: Because She’d Rather Feel It All Than Give Up the Life She Dreams Of

      • Description: This unapologetically real audio journey “You Totally Got This” invites you to feel deeply, cry loudly, and own your softness as strength. Vulnerability isn’t weakness — it’s the gateway to the life you truly want. This experience holds space for your tears and your transformation. Feel it all. Then build something beautiful from it.

      • Pinterest text (under image): She cried—and rose. Your emotions are not weakness. They’re your superpower. Feel it all.

      • Link: https://weareene.com/flow-you-totally-got-this/

      • Keywords: emotional healing, vulnerability, creative seeker, feel deeply, emotional reset, audio guide, dream life, inner strength, softness as power, truth and clarity, guided reflection, emotional resilience, unapologetic healing

      Standard Video Ad #1 – Emotional Reset Flow (Face close-up, breath, soft call to presence)

      • Title: Emotional Reset for When It’s All Just Too Much to Hold Alone

      • Description: This short, guided audio moment “You Totally Got This” offers immediate emotional relief and a return to your breath. It’s a calming invitation to pause, feel, and reset. For the days you’re too overwhelmed to even explain why, this brings you home to yourself — quietly and gently. All you need are a few minutes.

      • Pinterest Text (under image): It’s okay to pause. This calming audio brings you back to you—in under 5 minutes.

      • Link: https://weareene.com/flow-you-totally-got-this/

      • Keywords: emotional reset, breath-based calm, mindfulness audio, gentle healing, creative seeker, nervous system support, guided meditation, calm the mind, soft grounding, presence practice, quick relief, stress support, breath reset

      Standard Video Ad #2 – The Real Journey Is Inward (Road trip visuals, transitions from outer exploration to inner reflection with affirming text on screen.)

      • Title: Emotional Clarity Is Just One Breath, One Page, One Moment Away

      • Description: This guided 3-part audio experience “You Totally Got This” uses breath, meditation, and journaling, to help you let go of emotional heaviness and open to what truly matters. No screens, no pressure — just your presence and your truth. Step into stillness and give your emotions a voice. It’s time to feel your way forward. Now.

      • Pinterest Text (under image): Feel scattered? One breath. One page. One guide to help you find your way back.

      • Link: https://weareene.com/flow-you-totally-got-this/

      • Keywords: journaling audio, emotional reset, meditation, breathwork, creative seeker, reconnect with yourself, clarity and stillness, mindful pause, slow living, emotional healing, guided self-inquiry, inner presence, no pressure healing

      Standard Video Ad #3 – Let It Be True (A woman in stillness, surrounded by nature. She’s not searching — she’s being. )

      • Title: Let It Be True for You — No One Else Needs to Understand
      • Description: Our audio-only experience “You Totally Got This” helps you come back to your own emotional truth — without apology or permission. It’s not about following someone else’s path, it’s about feeling what’s right for you and honoring it with quiet courage. Ideal for moments when you need to stop explaining yourself and start trusting your inner knowing. No noise. No expectations. Just you, your truth, and a guide that helps you feel strong in it.
      • Pinterest Text (under image): You don’t need to explain. Just feel. This guide helps you trust what’s true for you.

      • Link: https://weareene.com/flow-you-totally-got-this/

      • Keywords: emotional clarity, personal truth, quiet confidence, guided audio, self-trust, inner knowing, emotional sovereignty, feel your truth, calm presence, creative seeker, grounded guidance, find yourself, audio-only meditation

      Standard Video Ad #4 – The Quiet Hiker (Portraits, meditation, journaling, drone shots)

      • Title: Stop Chasing More. Start Hearing What Matters to You Most.

      • Description: Our audio experience “You Totally Got This” invites you to pause the noise and listen to the voice within. In a world that rewards performance, this is your space to trust your truth and let inner guidance lead. Strength doesn’t always look loud. Sometimes, it’s the quietest moment that changes everything.

      • Pinterest Text (under image): Stop performing. Start hearing what matters. This guide leads you home—quietly.

      • Link: https://weareene.com/flow-you-totally-got-this/

      • Keywords: self-trust, guided audio, pause and reflect, clarity through quiet, mindfulness for men, inner strength, creative seeker, journaling with presence, emotional reset, tune inwards, stop searching, redefine masculinity, authentic living

      Standard Video Ad #5 – The Connection We Crave (Hands interlaced, movement, softness)

      • Title: Some People Feel Like Home — But You Need to Feel Like You First

      • Description: Our audio experience “You Totally Got This” helps you create the emotional space to connect from your truth — not your fear. When you clear what no longer fits, you start attracting the relationships that feel aligned. This isn’t about finding them. It’s about becoming the version of you that knows what’s real.

      • Pinterest text (under image): Connection starts inside. This isn’t a course—it’s a coming home to what’s real.

      • Link: https://weareene.com/flow-you-totally-got-this/

      • Keywords: emotional connection, guided audio experience, self-before-connection, clarity in relationships, real belonging, emotional truth, personal reset, start within, connection from within, creative seeker, aligned love, guided journaling

        Standard Video Ad #6 – Letting Go Motion (Girl in Stillness and Dance)

        • Title: Letting Go Starts with Feeling It First — Even the Hard Parts

        • Description: Our audio experience “You Totally Got This” supports you in identifying the emotional weight you’re carrying — then gently letting it go. When you know what’s holding you back, you can move forward with lightness, power, and presence. This isn’t just emotional work. It’s emotional liberation.

        • Pinterest text (under image): Heavy heart? Let go with grace. This emotional guide clears space for what’s next.

        • Link: https://weareene.com/flow-you-totally-got-this/

        • Keywords: let go, emotional weight, creative seeker, clarity through feeling, guided breathwork, energy reset, emotional transformation, journaling for growth, permission to feel, guided meditation, step into next chapter, healing audio guide
         

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