PINTEREST AD CAMPAIGN “YOU TOTALLY GOT THIS”
The EneFlow experience “You Totally Got This!” is unlike any other personal development collection. Its core focus is not on material manifestations, but on emotional transformation—helping you swiftly let go of what no longer serves you and reconnect with what makes you genuinely happy. Designed specifically with the Creative Seeker in mind, this experience guides you through breathwork, meditation, and journaling to create immediate emotional clarity, creative freedom, and empowered confidence.
The USP of “You Totally Got This!” is its immediate emotional impact. Unlike traditional personal growth offerings that often emphasize structured goals and long-term planning, this experience provides a swift, profound emotional reset—without pressure, judgment, or performance anxiety. It’s creatively designed not for measuring progress, but for instant emotional clarity, creative expression, and self-renewal. By blending breathwork, visualization meditation, and reflective journaling into a compact but powerful package, it offers users the practical tools needed to experience meaningful inner shifts quickly.
The Archetype “Creative Seeker” is uniquely drawn to experiences that resonate deeply on an emotional and intuitive level. They often grapple with internal pressures, self-doubt, and the uncertainty that accompanies creative endeavors or significant life changes. “You Totally Got This” appeals to them because it:
- Validates Emotional Experience: It’s about emotional transformation, not external metrics, aligning with the Creative Seeker’s need for authentic self-expression over superficial measures of success.
- Encourages Creative Exploration: Through journaling, it allows Creative Seekers to explore their feelings without structure or limitations, which resonates with their natural desire for creative freedom and exploration.
- Provides Holistic, Instant Relief: By integrating breathwork and meditation, it addresses not only their emotional needs but also their energetic and physical states, making it appealing to those who value holistic personal growth.
When engaging with “You Totally Got This!”, the Creative Seeker gains:
- Immediate Emotional Relief: Quickly identifies and lets go of emotional burdens, replacing them with clarity and renewed energy.
- Creative Freedom: Experiences a judgment-free space, empowering them to explore their creativity and emotions deeply and authentically.
- Empowerment & Confidence: Gains the emotional confidence to move through transitions with ease, fostering resilience, self-awareness, and self-compassion.
- Self-Aligned Growth: Experiences personal development that prioritizes internal fulfillment over external validation, aligning perfectly with their personal values and creative journey.
Campaign Duration:
- Start Date: May 15, 2025, End Date: October 31, 2025
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Opt into Performance+ for your campaign. Focus on minimal yet precise targeting criteria, allowing Pinterest’s AI to optimize your ad performance, therefore, there is no need to allocate budget to the individual ad formats, but we shall start with 12 creatives.
Campaign Goals:
- Primary Goal: Drive conversions for the EneFlow experience “You Totally Got This!”, priced at $135
- Secondary Goal: Use the visibility generated by the campaign to boost awareness and subscription to the “EneRise” free membership.
Target Audience (Age Group):
- 18-24: Young adults exploring identity, career paths, and personal growth.
- 25-34: Millennials who are navigating life transitions, seeking self-improvement, and driven by personal development.
- Both groups are typically more inclined toward personal growth, self-discovery, and digital experiences. Also, gender-neutral targeting should be considered, with a slight emphasis on female-identifying users, who tend to engage more with personal development and lifestyle content.
Location #1: United States (separate campaign)
- New York City, NY
- Los Angeles, CA
- Chicago, IL
- Austin, TX
- San Francisco, CA
Location #2: United Kingdom (separate campaign)
- London
- Manchester
- Birmingham
- Edinburgh
- Brighton
Interests & Keywords:
- Personal growth
- Personal development
- Self motivation
- Self development
- Self improvement
- Wellbeing
- Wellness
- Creative
- Creativity
- Life goals
- Mental health
- Mental health matters
- Be kind to your mind
- Mental health check in
- Emotional awareness
- Self awareness
- Self care
- Self care tips
- Emotional wellbeing
- Emotional growth
- Growth mindset
- Meditation
- Grounding meditation
- Healing space
- Energy healing
- Heartbreak
- Breakup
- Moving on
- Self reflection
- Breathwork
- Mindfulness practices
- Overcoming burnout
- Inner strength
- Life transitions
- New beginnings
- Fresh start
- Dream life
- Future life
- Journal prompts
- Journaling
- Creative confidence
- Inner peace
- Finding clarity
- Letting go
- Authenticity
- Self-discovery
- Emotional reset
- Confidence building
- Mindful living
- Emotional resilience
- Emotional reset
- Breathwork
- Guided journaling
- Mental clarity
- Mindfulness
- Emotional freedom
- Creative self expression
- Affirmations
- Emotional wellness
- Mind-Body connection
Budget Allocation Phase 1: Initial Push (First 2 Weeks)
- Daily Spend: 50 Euro per day
- Total for Phase 1 (14 days): 700 Euro
- To build initial awareness, gather data, and test different creatives, keywords, and targeting options to identify the best-performing ads.
Budget Allocation Phase 2: Optimization (Weeks 3-6)
- Daily Spend: increase by 20% (64,50)
- Total for Phase 2 (28 days): 1806 Euro
- Focus: To use insights from Phase 1 to refine targeting, pause underperforming ads, and allocate budget to top-performing ads.
Budget Allocation Phase 3: Retargeting and Final Push (Weeks 7-10)
- Daily Spend: to be discussed
- Total for Phase 3 (28 days): to be discussed
- Focus: To focus on retargeting users who engaged with our ads but didn’t convert, especially those who visited the landing page or saved a pin.

Standard Pin Ad #1 – Mirror Selfie (Woman with camera, cozy room)
- Core Benefit: Creative Confidence & Freedom
- Image: A woman in a relaxed pose, seated on her bed, taking a self-portrait in the mirror.
- Mood/Atmosphere: Intimate, authentic, cozy, slightly introspective
- Headline: You’ve always had it in you. It’s time to believe it.
- CTA (Subline): Start your next chapter.
- Tone: Reassuring, empowering, and grounded
- Insight: It speaks directly to the Creative Seeker’s inner knowing and self-doubt in one breath. The casual home setting reinforces the idea of inner work starting in a safe space. It promotes immediate reflection and action — both essential parts of a journaling or emotional reset journey.
- Pinterest text (under image): Audio-only reset guide to reconnect with your power

Standard Pin Ad #2 – Balcony & Tea (Short-haired woman sipping tea on balcony)
- Core Benefit: Empowerment & Clarity
- Image: A woman wrapped in a shawl, peacefully sipping tea, framed by plants and architecture.
- Mood/Atmosphere: Calm, grounded, reflective, gentle focus
- Headline: Your emotional reset begins now.
- CTA (Subline): Start your new chapter.
- Tone: Soothing, steady, self-affirming
- Insight: This image and copy pair well to deliver a moment of peace — a rare and valuable offer to the overwhelmed seeker. It’s visually quiet but emotionally bold, meeting the audience in their craving for stillness and grounded emotional realignment.
- Pinterest text (under image): A guided audio experience to reset your emotions

Standard Pin Ad #3 – Portrait (Young woman looking directly into camera, natural backdrop)
- Core Benefit: Emotional Release & Identity
- Image: Windblown hair, tattoos, natural expression
- Mood/Atmosphere: Raw, free, expressive, defiant yet vulnerable
- Headline: Make space for who you are.
- CTA (Subline): Let go of who they want you to be.
- Tone: Honest, daring, freeing
- Insight: It captures the transition between shedding others’ expectations and reclaiming one’s voice. It speaks to the rebel and the healer within — the part of the seeker that knows they can’t move forward without letting go.
- Pinterest text (under image): Let go. Audio-only reset for emotional clarity

Standard Pin Ad #4 – Pink Sky Smile (Young woman under sunset sky)
- Core Benefit: Self-Aligned Growth & Power
- Image: A smiling young woman looking up under a dreamy purple sky
- Mood/Atmosphere: Hopeful, soft power, expansive
- Headline: This time, do it on your own terms.
- CTA (Subline): Become who you were always meant to be.
- Tone: Liberating, bold, visionary
- Insight: It evokes the feeling of finally choosing yourself. It taps into the deep desire for alignment and self-authorship, something many Creative Seekers struggle to claim. Visually it’s aspirational without being out of reach.
- Pinterest text (under image): Your emotional reset in 3 audio sessions

Standard Pin Ad #5 – Laughing Couple (Close-up of joyful connection)
- Core Benefit: Connection & Grounding
- Image: Two people mid-laugh, intimately close — cropped and cozy
- Mood/Atmosphere: Warm, human, nostalgic, tactile
- Headline: Your next chapter starts with connection.
- CTA (Subline): Return to what matters.
- Tone: Intimate, heartfelt, emotionally grounding
- Insight: It appeals to the human need for belonging. It gently reminds the seeker that healing doesn’t have to be a solo journey. The close-up draws you into the moment — emotionally and physically.
- Pinterest text (under image): Feel grounded and loved again with this audio-only guide

Standard Pin Ad #6 – Girls Cry (Woman with tear-streaked makeup)
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Core Benefit: Emotional Resilience & Authentic Expression
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Image: A bold, tear-streaked young woman staring directly into the camera with hands in her hair
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Mood/Atmosphere: Raw, powerful, unfiltered, unapologetic
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Headline: GIRLS
DON’TCRY -
CTA (Subline): Because they’d rather feel it all than give up the life they dream of. Start creating yours.
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Tone: Empowering, truthful, rebellious with heart
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Insight: This flips an outdated cultural message and replaces it with an empowering truth. The emotional intensity speaks directly to the Creative Seeker — someone who knows that vulnerability is power. It calls in those creating their next chapter from a place of feeling deeply rather than pushing through.
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Pinterest text (under image): Feel it all. Build from there. Guided through audio.
Standard Video Ad #1 – Emotional Reset Flow (Face close-up, breath, soft call to presence)
- Core Benefit: Nervous system regulation & emotional clarity
- Video Imagery: A close-up of a young person’s face, slow and subtle transitions from open eyes to soft blinking, breath, and stillness. Overlaid words guide the viewer through “Pause. Breathe. Reset.”
- Mood/Atmosphere: Grounded, meditative, intimate, slow, and emotionally calming
- Headline: There’s more waiting.
- CTA (Subline): Come feel it.
- Tone: Gentle, immersive, emotionally attuned
- Insight: It doesn’t shout — it whispers, and that’s exactly what an overwhelmed nervous system craves. This ad creates a visceral experience within seconds. It leads with embodiment, not explanation, which builds immediate emotional trust.
- Pinterest Text (under image): Start your emotional reset now.
Standard Video Ad #2 – The Real Journey Is Inward (Road trip visuals, transitions from outer exploration to inner reflection with affirming text on screen.)
- Core Benefit: Reconnection with self through stillness, reflection, and emotional anchoring.
- Video Imagery: Scenic roads, a woman driving, journaling in nature. Overlay text builds from “The real journey is inward” to “Take that moment. Now. ENE.” with cuts between motion and stillness.
- Mood/Atmosphere: Reflective, spacious, nature-infused, grounding.
- Headline: The Real Journey Is Inward
- CTA (Subline): You don’t need a map. You just need a moment. Now.
- Tone: Honest, soul-stirring, calm, self-empowering. Less instructive, more evocative.
- Insight: Reflective, liberating, grounded in nature. It’s both aspirational and deeply personal, inviting the viewer to imagine themselves in that peaceful solitude — where they can finally hear themselves again.
- Pinterest Text (under image): Guided audio journaling for you to feel what matters most
Standard Video Ad #3 – Let It Be True (A woman in stillness, surrounded by nature. She’s not searching — she’s being. )
- Core Benefit: Trusting your inner truth & emotional self-anchoring
- Video Imagery: A woman alone in expansive nature, still and reflective at golden hour. Gentle movements: walking slowly, pausing, hand to chest, looking outward but clearly rooted inward.
- Mood/Atmosphere: Quiet strength, soft confidence, grounded autonomy, cinematic calm
- Headline: Let it be true for you
- CTA (Subline): You already know. Let yourself feel it.
- Tone: Quiet conviction. Emotionally grounded. Sovereign.
- Insight: Instead of telling the viewer what to feel, it gives permission. It honours their truth. The setting—vast, natural, untouched—mirrors the inner wilderness of the Creative Seeker. The message doesn’t impose a direction. It simply invites a return to self.
- Pinterest Text (under image):
Reconnect with yourself through this audio-only guide. Feel clear, calm, and quietly confident again.
Standard Video Ad #4 – The Quiet Hiker (Portraits, meditation, journaling, drone shots)
- Core Benefit: Clarity through solitude and self-trust
- Video Imagery: A mountain climber pauses. We see stillness in his eyes, breath in cold air, pen on paper, and wide aerial shots of rugged solitude. It’s not about conquering the peak — it’s about being still enough to hear your own truth.
- Mood/Atmosphere: Reflective, raw, independent, expansive
- Headline: Stop searching.
- CTA (Subline): Start listening.
- Tone: Grounded, contemplative, quietly bold
- Insight: This isn’t about chasing more — it’s about stopping long enough to notice you’re already there. The masculine energy is present but not performative. It brings permission to redefine strength as sensitivity and action as awareness.
- Pinterest Text (under image): Trust yourself. This audio guide helps you hear and feel what really matters to you.
Standard Video Ad #5 – The Connection We Crave (Hands interlaced, movement, softness)
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Core Benefit: Emotional clarity & aligned connection
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Image: Two hands holding — tender, intentional, not performative
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Mood/Atmosphere: Quiet, raw, grounded, intimate
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Headline: Some people feel like home—for a reason.
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CTA (Subline): Create space for who feels right
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Tone: Introspective, heartfelt, rooted
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Insight: It doesn’t sell a fantasy—it invites honesty. For the Creative Seeker, connection starts inside. It speaks to the quiet bravery of self-awareness and makes space for real relationships to grow from that truth.
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Pinterest text (under image): Not a course. A finding. Guided through audio.
Standard Video Ad #6 – Letting Go Motion (Girl in Stillness and Dance)
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Core Benefit: Emotional release & energetic clarity
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Image/Footage: Close-up of a girl in quiet contemplation, then dancing away from the camera into golden light
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Mood/Atmosphere: Reflective, liberating, intimate
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Headline: Feeling can be overwhelming—
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CTA (Subline): Until you know what it’s time to let go of.
- Tone: Gentle, truthful, affirming
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Insight: It speaks to the real weight many Creative Seekers carry. It normalizes emotional intensity while offering a safe, guided way forward. The stillness paired with motion visually represents the shift from internal overwhelm to release.
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Pinterest text (under image):
Clear what’s weighing on you. Guided by audio.